Backstory: I was the CEO of a social networking app called CHICKEN. Think: Snapchat, but without filters or delete functions. Our mission was to make direct communication more raw, real, and human.
It was a fun time. We did a lot of cool experiments. Here's a very interesting experiment we did where we got a 100% conversion rate (out of 100 people).
How it started: I made a bet that I could get 100 people to download the app and create an account. I think the time limit was 8 hours.
Mind you, our onboarding flow was painful to watch. It involved 5+ app screens and took 3-4 minutes:
- welcome screen;
- enter phone number;
- verify phone number;
- enter email;
- enter birthday;
- allow notifications/contacts/camera/microphone...
How I approached people: Since we lived near a college campus and our target market was 18-22 year olds, I went to a few coffee shops. I went in with the intention of really selling the vision of our product. I'd say something like:
- "I know you're studying, but can you just give like 10 seconds to ask you a question?"
- "I'm working on a new app with my friend."
- "We think communication on the internet is broken."
- "We built an app. It's called CHICKEN."
- "It's like Snapchat, but better."
- (I then proceed to pull out a rubber CHICKEN and make a squeaking noise)
- "Could you take 5 seconds to download the app? We'd reallllly appreciate it."
- etc. etc.
If they were hesitant, I told them that they'd be helping out a local business. Got them every time.
I walked around for about 6 hours and got 100 people to create an account. 100 new emails. 100 new phone numbers.
Can you guess my conversion rate? I bet you won't.
That's right. 100% of people I spoke with downloaded the app AND created an account. EVERY single person I approached. Can you imagine that? I would never in 100 years.
How did I do it? Maybe I was born with the gift of the gab. Maybe I was super honest and was just being myself (I think it was the latter).
Moral of the story? It goes to show...
Nothing beats in-person marketing.
I barely get 5% CTR on my Google campaigns. Ha!
So the next time you're struggling to get users, try getting personal. You might be surprised.